Whether you work for a large or small company, every dollar spent on marketing should count. That means utilizing what is readily available and using the right tools to be productive.
In 2010, Telaeris started using a marketing automation tool called Infusionsoft which we talked about dans ce post. Our goal with Infusionsoft was simple at the time. Turn website visitors into customers. The formula was straightforward. Provide useful content to the email inboxes of our potential customers on a regular basis. In this way we were “nurturing” our customers, so when a genuine need arises, our company and products would be top-of-mind.
And it worked. One of our favorite stories was when a customer called to order our Programme d'inventaire XPressTools. He raved about the e-mails he received from our employee “Liz” and recommended we give her a raise. The funny thing was “Liz” had left the company some months earlier, but this customer was still on her campaign. It was so well done, that he was unaware that it was from the system. The power of the consistent followup was clear and powerful.
But our goal for Infusionsoft was l'automatisation du marketing - pas seulement le courrier électronique. Nous avons assisté à la Conférence Infusionsoft ICON and engaged with one of their paid experts for 6 months. We had committed significantly to the goal of being able to automate our marketing processes. While we received some useful information, neither paid the dividends we needed.
En outre, la plate-forme Infusionsoft présentait un certain nombre de points douloureux:
- Complicated – new users need significant help to get started.
- Cher - même pour le système de base.
- Caractéristiques - disponible uniquement moyennant des frais supplémentaires.
- Integration – available from paid partners.
- Advice – required paid “experts”.
- Service client - lent ou inexistant.
And even the parts that did work for us caused problems, such as when we needed to set up an email campaign for a trade show. Instead of our team focusing to create great content and marketing collateral, they would waste significant time fighting the vagaries of Infusionsoft.
En retard dans 2015, nous avons reçu un e-mail avec une vidéo lisse.
We liked the video form so much that we stole their approach to create our vidéo de rassemblement. Leur marketing a conduit notre marketing - imitation étant la forme la plus sincère de la flatterie.
But their message was also timely. After not receiving answers to our support requests multiple times from Infusionsoft, we realized we needed to
try something else. We enrolled in Drip’s free three week trial and here is what we found:
- Pas de frais d'installation.
- Importer des contacts dans Goutte était rapide et sans douleur.
- Aucune formation ni consultants rémunérés n'étaient nécessaires.
- Réponses rapides de leur équipe de support client.
- Fonctionnalités faciles des API Web distantes.
- Jolis tableaux de bord.
- Moins de la moitié de ce que nous avions payé pour Infusionsoft.
Within 1 week we moved all of our campaigns to the Drip platform and migrated all of our web forms into our website running on WordPress. As an unexpected bonus, we found that we were able to import our customer lists into Drip for broadcast purposes, allowing us to send out our newsletter at no additional cost. This allows us to keep our MailChimp account with a smaller total list count, allowing us to drop a payment tier with them as well.
So is Drip for you? Maybe.
Le goutte-à-goutte est un excellent outil pour aider les clients.
Ce n'est pas construit comme un CRM (nous utilisons notre propre!).
It isn’t meant for sending unsolicited emails (MailChimp est idéal pour cela).
But for us it did exactly what we needed – Drip Marketing. After a month, we are continuing to enjoy its simplicity and functionality.
Fait intéressant, nous serions probablement restés chez Infusionsoft, en payant leurs frais plus élevés, had they been responsive. After not receiving responses to requests for a phone call for over a month – it was time to make a change. Below you can see our modification to their “perfect customer flow” which shows what they forgot. Your existing customers are your most important customers.
Infusionsoft does a great number of things and I personally know people who are making it sing. But without having a certified expert on staff, I’m not sure how well it maps to small businesses these days. Drip has a fabulous laser-like focus for what we needed at a great price.
Si vous trouvez des outils qui vous conviennent, envoyez-les en faisant des commentaires!
* Nous ne sommes en aucun cas rémunérés par Drip pour ce blog!